Job Title: Head Marketing 

Location: Lagos, Nigeria

Sector: Real Estate & Construction

Work Structure: Onsite

About the Client

Our client is a real estate–focused organization committed to delivering high-quality, innovative, and functional developments. The company operates with strong attention to design excellence, construction quality, and long-term asset value. Our client works with experienced professionals to ensure projects are delivered to the highest architectural and engineering standards.

About the Job

You will lead the marketing function for driving brand visibility, customer engagement, and lead generation across real estate projects. This role oversees the end-to-end marketing strategy, manages a high-performing marketing team, ensures alignment with corporate objectives, and strengthens positioning in the real estate and construction market.

Principal Duties/Responsibilities

Marketing Strategy & Leadership

• Develop and execute the overall marketing strategy for the real estate projects.
• Lead, mentor, and manage the marketing team to ensure high performance and alignment with business goals.
• Translate corporate and project objectives into actionable marketing initiatives across offline and digital channels.

Brand Management & Positioning

• Establish and maintain a strong brand presence for the company in the real estate and construction sector.
• Ensure consistent messaging and brand standards across all marketing materials, campaigns, and communications.
• Leverage market insights and competitive intelligence to enhance brand positioning and visibility.

Lead Generation & Sales Support

• Drive campaigns to generate qualified leads for the company's residential and commercial projects.
• Collaborate with the sales team to align marketing initiatives with sales goals and project timelines.
• Monitor campaign performance, analyze results, and optimize strategies to maximize ROI.

Digital & Offline Marketing Management

• Oversee digital marketing initiatives, including social media, website, email marketing, and content creation.
• Plan and execute offline campaigns such as property launches, events, print advertising, and exhibitions.
• Ensure integration of digital and offline channels for a seamless customer journey.

Budget & Performance Management

• Manage the marketing budget, ensuring efficient allocation of resources to high-impact initiatives.
• Track KPIs and provide regular reporting on marketing performance to the Managing Director.
• Recommend improvements based on data-driven insights to optimize team performance and campaign effectiveness.

Stakeholder & Agency Management

• Build and maintain strong relationships with internal stakeholders, external agencies, media partners, and industry associations.
• Oversee agency briefs, creative development, and media buying to ensure quality, timely delivery, and adherence to brand standards.

Job Requirements

• Bachelors degree in Marketing, Business Administration, Communications, or related discipline.

• Professional qualifications (e.g., CIM, Digital Marketing certifications) are a plus.

• Minimum of 5 years experience in leading a marketing team.
• Proven experience in real estate, construction, or property development marketing.
• Track record of delivering successful marketing campaigns that drove brand growth, lead generation, and revenue.
• Real estate and construction marketing strategies, lead generation, and customer engagement.

• Digital marketing tools, social media management, and campaign analytics.

• Brand management, marketing budgets, and ROI measurement.