JOB DESCRIPTION

Job Title: HIFU Brand Manager

Department: Business Development

Reports To: Head, Business Development & Head of Centre

Location: Lagos (with travel to other centres as required)

Job Purpose
To oversee and drive the growth, visibility, and profitability of the High-Intensity Focused Ultrasound (HIFU) brand. The role focuses on strategic marketing, patient education, referral engagement, and service optimization to position HIFU as a leading non-invasive treatment solution in Nigeria.

Key Responsibilities

 Brand Strategy and Growth

• Develop and execute strategic marketing plans to drive awareness and uptake of HIFU services.
• Identify and analyze market trends, patient demographics, and competitive positioning.
• Collaborate with management to set monthly, quarterly, and annual brand targets.
• Develop referral programs with partner hospitals, gynecologists, and fertility specialists.
• Organise and deliver at least one presentation monthly at a church, mosque, or similar organization.
• Organise and deliver at least one presentation monthly to a relevant professional body, organization, or association with a minimum of 20 attendees.
• Secure enrollment with at least one HMO per quarter.
• Obtain a minimum of two client testimonials monthly.
• Execute a minimum of two presentations outside Lagos State per quarter.
• Assist in hiring field officers, training field marketers, and supervising them to ensure efficient and effective performance.
• Increase the conversion rate from registration to treatment.
  

Marketing and Communication

• Create patient-focused communication campaigns highlighting the benefits of HIFU.
• Manage social media platforms, digital content, and promotional materials for HIFU services.
• Coordinate brand presence at health fairs, conferences, and community medical outreaches.
• Work closely with the Business Development Unit agency team to ensure consistent brand messaging.

 Operations and Service Delivery

• Monitor patient experience and feedback to improve service delivery.
• Ensure operational readiness, including equipment, staff scheduling, and materials for all HIFU sessions.
• Track leads, consultations, and conversion metrics through CRM systems.

Business Performance and Reporting

• Analyze financial performance and patient conversion reports.
• Prepare performance dashboards covering enquiries, consultations, treatments, and related metrics.
• Recommend strategies for improving efficiency and profitability.

Team Development and Collaboration

• Supervise and train HIFU marketing staff and client service officers.
• Encourage innovation and continuous improvement in HIFU operations.

Application Process
Interested and qualified candidates should submit an updated CV highlighting relevant experience in healthcare marketing, business development, brand management, stakeholder engagement, and service growth.
Only shortlisted candidates will be contacted.