Job Title: Growth Manager / Product Marketing Manager

Industry: Financial Technology (FinTech) | Digital Lending & Financial Services

Reports To: Chief Operating Officer (COO) & Group Chief Executive Officer (CEO)

Direct Reports: Marketing & Growth Executives

Location: Ajah, Lekki, Lagos

Work Structure: Hybrid (Field-Intensive)

Remuneration: ₦400,000 – ₦500,000 Net Monthly + Performance Bonus

Client Overview
Our client is an emerging financial lending (FinTech) company focused on providing accessible digital financial solutions that promote financial inclusion. 

The organization offers a range of lending and savings products designed to help individuals and businesses access credit, build savings, and achieve their financial goals through a seamless, technology-driven platform. 

With a customer-first approach, the company is committed to driving innovation, expanding financial access, and delivering exceptional user experiences across its digital ecosystem.

Role Summary
Our client is seeking a commercially driven and data-oriented Growth Manager / Product Marketing Manager to lead customer acquisition, product adoption, strategic partnerships, and revenue growth. 

The successful candidate will be responsible for developing and executing growth initiatives that increase active users, drive loan disbursements and savings adoption, strengthen brand visibility, and improve customer retention.

This role is ideal for an experienced fintech marketing professional with a proven track record of scaling digital financial products through strategic marketing, partnerships, and performance-driven campaigns.

Key Responsibilities

Growth Strategy & Customer Acquisition

• Develop and execute customer acquisition strategies that drive sustainable business growth.
• Increase active users across lending and savings products through digital and offline initiatives.
• Design and optimize customer onboarding journeys to improve activation and retention.
• Build and manage referral, ambassador, and customer advocacy programmes.
• Improve customer lifetime value through engagement and repeat product usage.

Product Marketing & Go-to-Market Execution

• Develop go-to-market strategies for new and existing financial products.
• Position products effectively to meet customer needs and market demand.
• Gather customer insights and market intelligence to support product improvements.
• Collaborate with Product and Operations teams to enhance customer experience.

Business Development & Strategic Partnerships

• Build strategic partnerships with employers, payroll providers, cooperatives, fintech partners, SMEs, associations, and other distribution channels.
• Identify new market opportunities that support business expansion.
• Lead partnership discussions, product presentations, and commercial negotiations.
• Develop partnerships that generate measurable customer acquisition and revenue growth.

Marketing & Brand Growth

• Plan and execute integrated marketing campaigns across digital and offline channels.
• Oversee content marketing initiatives across social media, email marketing, and other customer engagement platforms.
• Work closely with creative teams to strengthen brand awareness and market positioning.
• Optimize marketing performance using analytics and customer insights.

Performance Management & Analytics

• Monitor acquisition funnels, campaign performance, and customer behavior.
• Maintain accurate CRM records and sales pipelines.
• Prepare weekly and monthly growth performance reports with actionable recommendations.
• Track and optimize key business metrics, including customer acquisition, conversion, retention, and revenue growth.

Team Leadership

• Lead, coach, and develop a small growth and marketing team to achieve business objectives.
• Foster a collaborative, high-performance culture focused on innovation and continuous improvement.
• Allocate resources effectively to maximize team productivity and campaign success.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Economics, Communications, Finance, or a related discipline.
• Minimum of 3 years' experience in Growth Marketing, Product Marketing, Business Development, within financial lending environment or broader financial services industry
• Practical experience driving revenue growth within the fintech or financial services industry; demonstrated success driving customer acquisition, and product adoption.
• Experience working with leading fintech organizations such as digital payment, lending, or financial service providers is highly desirable.
• Strong understanding of digital marketing, CRM platforms, analytics, and performance marketing.
• Proven ability to build strategic partnerships and execute scalable growth initiatives.
• Must reside on Lagos Island or its environs.

• Growth Strategy & Execution
• Product Marketing
• Customer Acquisition & Retention
• Business Development
• Partnership Management
• Digital & Performance Marketing
• CRM & Sales Funnel Management
• Data Analysis & Business Insights
• Brand Strategy
• Commercial Negotiation
• Leadership & Team Development
  
• Stakeholder Management

• Consistent growth in active users across lending and savings products.
• Increased loan disbursement volumes and savings adoption.
• Strong customer acquisition and retention performance.
• High-performing strategic partnerships that generate measurable business value.
• Successful execution of marketing campaigns with positive ROI.
• Achievement of key growth KPIs, including customer acquisition cost (CAC), customer lifetime value (LTV), conversion rates, referral performance, and revenue growth.