Job Description

Job Title: Marketing Officer / Deposit Mobiliser

Industry: Microfinance Banking | Financial Services

Reports To: Head of Business Development & Marketing

Location: Lagos, Nigeria

Work Structure: Full-Time

Remuneration: ₦200,000 – ₦300,000 Monthly Gross + Commission

Client Overview
Our client is a customer-focused financial institution providing tailored banking solutions designed to meet the personal and business needs of individuals and organizations. The institution is committed to delivering reliable, accessible, and technology-enabled financial services while building strong customer relationships and expanding its customer base.

Role Summary
Our client is seeking a proactive and target-driven Marketing Officer / Deposit Mobiliser to drive customer acquisition, deposit growth, and awareness of the institution's financial products and services. The successful candidate will actively engage prospective customers, develop business relationships, mobilize deposits, and contribute to achieving branch and organizational growth targets.

Key Responsibilities

Deposit Mobilisation & Business Development

• Identify and develop new opportunities for deposit mobilisation from individuals, SMEs, corporate customers, and other target segments.
• Actively promote savings, deposit, and other financial products to prospective and existing customers.
• Develop and maintain a healthy pipeline of prospective deposit customers.
• Achieve assigned weekly and monthly deposit mobilisation targets.
• Follow up consistently with prospects and existing customers to convert opportunities into deposits.

Customer Acquisition & Relationship Management

• Acquire new customers through direct marketing, referrals, networking, field visits, and other approved channels.
• Build and maintain strong relationships with existing and prospective customers.
• Understand customer financial needs and recommend suitable products and services.
• Maintain regular contact with key customers to encourage retention and increased deposits.
• Generate referrals and leverage existing customer relationships to expand the customer base.

Field Marketing & Market Development

• Conduct regular market visits to identify prospective customers and business opportunities.
• Research local markets, businesses, communities, and customer segments to identify deposit mobilisation opportunities.
• Participate in promotional campaigns, customer engagement activities, and business development initiatives.
• Monitor competitor activities and provide relevant market intelligence to management.

Sales Reporting & Target Management

• Maintain accurate records of customer prospects, leads, deposits, and business development activities.
• Prepare regular reports on deposit mobilisation, customer acquisition, and sales performance.
• Track progress against assigned targets and develop strategies to address performance gaps.
• Ensure all marketing and customer acquisition activities comply with approved policies and procedures.

Requirements
Education

• HND or Bachelor's Degree in Marketing, Business Administration, Banking & Finance, Economics, or any related discipline.
• Relevant professional certification in Marketing, Sales, or Customer Relationship Management is an added advantage.

Experience

• 2–3 years of relevant experience in sales, marketing, deposit mobilisation, business development, microfinance, banking, or financial services.
• Proven experience working with sales or deposit targets.
• Experience in field marketing and customer acquisition is strongly preferred.
• Strong relationship management, negotiation, and communication skills.
• Ability to work independently, meet targets, and operate effectively in a field-based environment.

Technical Competencies

• Deposit Mobilisation
• Sales & Business Development
• Customer Acquisition
• Relationship Management
• Market Research
• Lead Generation
• Sales Reporting
• Financial Product Promotion

Core Competency

Business Development & Customer Acquisition — ability to identify new business opportunities, build productive customer relationships, mobilise deposits, and consistently convert prospects into valuable customers.