Job Title: Area Business Manager

Industry: Financial Services / FinTech

Reports To: Head of Sales

Direct Reports: Sales Executives, Field Sales Agents, and Territory Sales Teams

Location: Lagos, Nigeria

Work Structure: Full-Time

Client Overview

A fast‑growing financial technology and consumer lending organization with a strong presence in Nigeria. The firm specializes in providing accessible credit solutions, empowering individuals and small businesses to meet their financial needs with speed, transparency, and convenience.

Known for its innovative approach and customer‑focused service delivery, the company leverages technology to simplify loan processes, enhance financial inclusion, and drive sustainable growth in the fintech space.

Role Summary
Our client is seeking an experienced Area Business Manager to lead sales operations and business growth across an assigned territory. The successful candidate will be responsible for driving revenue generation, managing field sales teams, strengthening market presence, and ensuring the achievement of business objectives within the region.

This role requires a commercially minded leader with strong people management capabilities, market intelligence, and the ability to execute growth strategies in a dynamic and performance-driven environment.



Key Responsibilities

Sales & Business Growth

• Develop and execute territory growth plans to achieve revenue and portfolio targets.
• Identify new market opportunities and implement strategies to increase customer acquisition.
• Drive sales performance across assigned locations and ensure consistent achievement of business objectives.
• Monitor sales trends and recommend initiatives to improve market penetration.

Team Leadership & Performance Management

• Lead, coach, and develop sales teams to maximize productivity and performance.
• Set performance expectations and provide regular feedback to team members.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Support talent development and succession planning within the team

Market Development & Stakeholder Engagement

• Conduct regular market assessments to identify emerging trends, customer needs, and competitive activities.
• Build and maintain strong relationships with key customers, partners, and business stakeholders.
• Represent the organization professionally within the assigned market

Reporting & Business Analysis

• Monitor key sales and operational metrics across the territory.
• Prepare periodic performance reports, forecasts, and market intelligence updates.
• Analyze business results and implement corrective actions where necessary
• Provide management with recommendations to improve business performance and customer acquisition.

Cross-Functional Collaboration

• Work closely with internal teams to support successful execution of sales initiatives and customer-focused programs.
• Ensure alignment between sales activities and broader business objectives.

Requirements

• Bachelor's Degree in Business Administration, Marketing, Economics, or a related discipline.
• Minimum of 5 years' experience in sales, business development, or commercial management.
• Previous experience leading and managing sales teams.
• Experience within financial services, lending, fintech, insurance, or related industries is an advantage.
• Strong understanding of sales performance management and territory development.

Skills & Competencies

• Sales Leadership
• Territory Management
• Team Management & Coaching
• Customer Relationship Management
• Strategic Thinking
• Data Analysis & Reporting
• Negotiation & Influencing Skills
• Communication & Presentation Skills
• Problem Solving & Decision Making

Ideal Candidate Profile
The ideal candidate is a proactive and results-oriented leader who thrives in fast-paced environments and enjoys driving business growth through effective team leadership and market development. They possess strong commercial acumen, excellent interpersonal skills, and the ability to make informed decisions using data and market insights.

What Success Looks Like

• Consistent achievement of sales and business growth targets.
• Strong team performance and employee engagement.
• Increased market penetration and customer acquisition.
• Effective stakeholder relationship management.
• Timely and accurate business reporting.
• Sustainable growth within the assigned territory.