Job Description

Job Title: Marketing Lead & Go-to-Market (GTM) Manager

Industry: Technology | SaaS | Fintech | Digital Products

Reports To: Chief Operating Officer (COO)

Location: Lagos, Nigeria

Work Structure: Full-Time

Remuneration: Competitive

Client Overview
Our client is a rapidly growing technology company developing innovative digital solutions that address business and consumer needs across Africa. Its portfolio spans enterprise technology, financial technology, property technology, AI-enabled business solutions, and customized digital products.

The organization is currently expanding its product portfolio and market reach and is seeking a commercially minded marketing professional to lead product commercialization, strengthen brand visibility, accelerate customer acquisition, and develop scalable go-to-market strategies.

Role Summary
The Marketing Lead & Go-to-Market Manager will be responsible for developing and executing the organization's marketing, product commercialization, and growth strategy.
The successful candidate will work closely with executive leadership, product, sales, and technology teams to translate innovative digital products into compelling market propositions, generate demand, optimize customer acquisition channels, and drive sustainable revenue growth.

Key Responsibilities

Go-to-Market & Product Marketing

• Develop and execute end-to-end go-to-market strategies for new products, features, and market expansions.
• Define target customer segments, buyer personas, product positioning, and value propositions.
• Conduct market, competitor, and pricing analysis to identify commercial opportunities.
• Develop sales enablement materials including presentations, proposals, product demonstrations, and case studies.

• Develop and maintain a consistent brand strategy across digital and offline channels.
• Lead content, public relations, media engagement, and corporate communications initiatives.
• Drive events, webinars, community initiatives, and other activities that strengthen brand awareness.

• Design and optimize B2B and B2C marketing campaigns across relevant channels.
• Manage customer acquisition funnels from awareness through conversion and retention.
• Oversee digital marketing activities including website strategy, SEO/SEM, paid advertising, email marketing, and marketing automation.
• Identify opportunities to improve lead generation, conversion rates, and customer engagement.

• Identify and develop strategic partnerships with businesses, institutions, technology providers, and other relevant stakeholders.
• Support initiatives that expand the organization's customer base and market presence.
• Monitor commercial opportunities and emerging market trends to inform growth strategies.

• Track key marketing and commercial performance indicators, including customer acquisition cost, customer lifetime value, conversion rates, and marketing ROI.
• Analyze campaign and customer data to identify performance gaps and growth opportunities.
• Prepare regular marketing and growth reports for executive management.

• Marketing, Business Administration, Communications, Economics Or a related discipline.
• Professional certifications in Digital Marketing, Marketing Management, CIM, or related fields will be an added advantage.

• Minimum of 5 years of experience in marketing, growth, product marketing, or business development.
• At least 1 year of experience in a leadership or managerial capacity.
• Experience within technology, SaaS, fintech, proptech, or digital product environments is highly desirable.
• Demonstrated experience developing and executing go-to-market strategies.
• Experience launching, positioning, or scaling digital products.
• Knowledge of the African technology and emerging-market ecosystem is an advantage.

Technical Competencies

• Go-to-Market Strategy
• Product Marketing
• Digital Marketing
• CRM Platforms
• Marketing Automation
• Google Analytics
• SEO/SEM
• Paid Advertising
• Marketing Performance Analytics
• Project Management Tools
• AI-Powered Productivity Tools

Core Competency

Commercial Growth & Market Strategy — ability to translate products and market opportunities into effective go-to-market strategies that generate demand, strengthen brand positioning, improve customer acquisition, and drive measurable business growth.